Ana Warren GonzálezNov 11, 20201 minGlobal Sources MasterclassIt was my privilege and pleasure to talk about Amazon Copywriting at the recent online Global Sources Summit. Made me feel a little...
Ana Warren GonzálezOct 21, 20201 minCopywriting is so Confusing!!!The #1 rule in Copywriting: Logic does not sell. Emotion sells. I talk more about that here. Check out the podcast of the brilliant and...
Ana Warren GonzálezOct 8, 20203 minWhy I Didn't Hire the Smartest Person in the RoomI am reminded of a recruitment drive I ran some time ago for a team of writers...and how it prompted me that talent isn't everything. You...
Ana Warren GonzálezSep 22, 20202 minBlame It On the PandemicI still remember how it happened. Honestly, I might even be suffering from mild PTSD because of it. My daughter and I had just moved into...