Ana's Scribblings

Global Sources Masterclass

It was my privilege and pleasure to talk about Amazon Copywriting at the recent online Global Sources Summit. Made me feel a little...

Ana Warren González

Nov 11, 20201 min read

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The #1 rule in Copywriting: Logic does not sell. Emotion sells. I talk more about that here. Check out the podcast of the brilliant and...

Ana Warren González

Oct 21, 20201 min read

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I am reminded of a recruitment drive I ran some time ago for a team of writers...and how it prompted me that talent isn't everything. You...

Ana Warren González

Oct 8, 20203 min read

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I still remember how it happened. Honestly, I might even be suffering from mild PTSD because of it. My daughter and I had just moved into...

Ana Warren González

Sep 22, 20202 min read

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