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Ana Warren González
Nov 11, 20201 min read
Global Sources Masterclass
It was my privilege and pleasure to talk about Amazon Copywriting at the recent online Global Sources Summit. Made me feel a little...
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Ana Warren González
Oct 21, 20201 min read
Copywriting is so Confusing!!!
The #1 rule in Copywriting: Logic does not sell. Emotion sells. I talk more about that here. Check out the podcast of the brilliant and...
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Ana Warren González
Oct 8, 20203 min read
Why I Didn't Hire the Smartest Person in the Room
I am reminded of a recruitment drive I ran some time ago for a team of writers...and how it prompted me that talent isn't everything. You...
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Ana Warren González
Sep 22, 20202 min read
Blame It On the Pandemic
I still remember how it happened. Honestly, I might even be suffering from mild PTSD because of it. My daughter and I had just moved into...
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