ABOUT US

In 2019, Ana Warren Gonzalez put up a Facebook site for people to find out more about her copywriting services. Then she let the Facebook site languish. She juggled several freelance retainers happily, content with her scope and her income.

However, the coronavirus had other plans.

With the whole world tasked to stay at home, all manner of businesses found themselves at a loss. Suddenly, reaching out to customers wasn't as easy anymore. Finding them wasn't a problem; they were all at home. But their wants, needs, and lifestyles altered significantly. So, people turned to content.

Entrepreneurs put up websites of their own in an effort to maneuver their way around a changing business landscape. Employees found themselves dusting off old resumes in a desperate plea for work. Retailers made a sudden about-face and turned to e-Commerce years before they had initially planned. e-Commerce professionals found themselves in the middle of a jungle of growing competition, and scrambled for a way to differentiate themselves.

That's when Ana realized there was no way she could ignore the clamor. Not when she could help.

AWGCopy has been established to help.

Help businesses reach out to their target market in a way that's engaging and entertaining, and cuts through the noise that consumers receive from brands desperate for a sale, any sale.
Help talented writers craft a livelihood out of the written word.
Help people gain access to information and entertainment - content that brings value, instead of just adding to the incessant noise barrage of amateurish content.

So, Ana put her skills, talents, and experience to the test:

A copywriting career that officially began in 2008;
Writing that runs through her bloodstreams, with a published author for a grandmother and a speechwriter for a mother;
A high-converting Amazon copywriter, aware of the tips and hacks needed to engage a customer and to increase conversions;
Decades of experience in brand management, marketing, public relations, and communications;
A keen eye on the best practices in employee leadership and talent cultivation

Ana ended up doing the very last thing she ever expected to do: putting up her own copywriting agency.

Here we are. AWGCopy is ready to:

Employ elegant copywriting following the best standards in the business
Pepper the copywriting with a keen awareness of your brand goals, equity, identity, and requirements
Encourage the whole world to take copywriters seriously - even ones who don't typically come from countries where English is considered the first language

On the micro-scale, Ana and her writers communicate a brand's needs to its target avatar in an elegant and seamless way.

On the macro scale, Ana breaks down barriers of gender and race every chance she gets.

So, how about giving AWGCopy a chance? It's all about elegance, marketing, best practices, and a close eye on the things that really truly matter in this world.

OUR DRIVING FORCES

THE RELATIONSHIP

We like a collaborative approach to all we do. We prefer long-term partnerships with all our customers, clients, friends, and stakeholders. It's about the relationships.

THE TARGET AVATAR

Ana is a psychologist at heart. At AWGCopy, we strive to get to know your avatar intimately, so we can speak in their language, assuage their fears, and achieve their needs.

THE ELEGANCE AND BEAUTY

Naturally, it wouldn't be good writing if it weren't elegant and beautifully expressed. We endeavor to make our writing unforgettable and impactful with every assignment.