I still remember how it happened. Honestly, I might even be suffering from mild PTSD because of it.
My daughter and I had just moved into our new condo in the heart of the city. Everyone was happy - the dog had a huge garden with tons of flowers he could sniff to his heart's content, the kid had a whole new place to explore and friends to make, and I looked out onto the city from my balcony. Morning, noon, or night, the scene never failed to relax me. (Especially when it was raining.)
Yet, the money didn't come in.
And when it finally did, it barely made ends meet.
The pandemic had cut my income by 75% - to be generous.
I was panicking. I'd never really been an anxious person; that all changed in April 2020.
How empty the world felt. How isolated we felt, my little family.
I would tell my 4-year-old, "If I had to be with anyone in these circumstances, I'm so glad it was you."
But I was hiding a deep, deep fear in my heart.
How in the world was I going to make ends meet?
Then May hit.
When it rains, it pours.
Business owners had bided their time. They wanted to see if the coronavirus pandemic would fix itself in a month. It didn't. They had lost a month or two of profitability.
The good news was, they knew exactly where their customers were. They were at home, obviously.
The bad news was, nobody wanted to listen. Sure, they were home, but a cloud of fear, anxiety, and dissatisfaction surrounded the world. The very last thing people wanted to do was to part with their money in such surreal and horrible circumstances.
So.
In the blue corner, you had business owners that needed to stay afloat while everyone else was going bankrupt.
In the red corner, you had their customers, who were turning more and more agoraphobic with every bit of bad news that came over the air waves.
Some genius identified that Copy Is King. (Not me. Don't think it was me. It was someone much smarter.)
People needed stories. They needed entertainment, education, and comfort.
They needed hope.
I'd been told before that my copywriting was fluffy.
No one needed stories.
People wanted ad copy, sales copy, stuff with definite CTAs.
They wanted to use words to push their products.
But with the coronavirus, nobody wanted to be pushed.
Finally, the world needed stories.
Thus, AWGCopy was born.
Well, technically, it wasn't born; you could say it was resurrected.
We're here to help.
To entertain.
To provide comfort, healing, and hope.
Yes, even through an Amazon listing.
You see, we're not just about a pretty formula of words that gets people to Add to Cart.
That's boring.
AI will take care of that one day.
No.
AWGCopy is about crafting a relationship between a business and its customers.
It's about telling the stories that matter in ways that a business can't forget.
The result will always, irrevocably, and truthfully be an Add to Cart situation.
Why?
Because they like you.
It's that simple.
So, there's a silver lining in every cloud, and a business venture in every coronavirus pandemic (here's hoping this is the first and last though, eh?).
We're here to help.
We'd love to help you.
